Getting higher ranking in searches is ideally a dream for every website owner. In this way, he gets more traffic and thus more prospects to generate on revenue. Black Hat SEOs might have earned the first part but can never liquefy the latter half of the statement. This is the simple fact that most of the website owners never know.
Black Hat search engine optimizations are unethical techniques and moves to get higher rankings. These techniques can have all or some of the following characteristics;
- Violating the rules and regulations set by search engines
- Terrible user experience breeds from black hat techniques
- Shoddy visual and non visual content formulation
Being the veteran web designing company, we’d like to tell our friends and customers that Black Hat SEOs are never legal and are below the dignity as well. Moreover, the results conjured by black hat search engine optimization soon break up. These techniques can even penalize your website by putting it under the ban for future results. You should always know these things regarding Black Hat SEOs.
1-Nothing is legal about Black Hat SEOs and so everything related to Black Hat SEOs is illegal.
2-You may deceive some of the people all the time, but you cannot deceive search engines all the time.
3-To each illegal action, there is a penalty as well. Your domain name and at times your IP address could also be banned permanently.
4-There is no such thing as overnight ranking flights.
5-Each time you use black hat tactics, you are leading your users to terrible experience.
So, if you are a startup and your web consultant has promised something big out of thin air, step back from him and use proper search engine optimization which involves your websites overhauling and your contents formulation and other off-site techniques as well.