Social Media Marketing Challenges — Startups Need Some Serious Marketing Strategy

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With the base of almost 3 billion users, there is little room for skepticism about social media marketing. Studies now show that businesses have increasingly clutched on the importance of social media marketing and those who've already hopped in the bandwagon are yielding exceptional rate of returns. That’s why the average budget allowed for social media marketing has increase twofold between the years 2010 and 2011. Social media marketing is quite different from mass marketing approach and that's why many business entities misunderstand its lucrative aspects.



The lures offered by Social Media are plentiful and need immediate response.

Brand awareness, traffic leads, better ranking in search engines, ubiquitous presence all the time are few of the fruits that social media marketing assures. Besides, social media marketing isn’t only about ‘reaching where your customers are’. It’s also about ‘knowing with whom your customers are engaged’ and then casting an irresistible impression upon them as well. While making purchases, 83% customers follow ‘friends’ recommendation’ and product reviews aren’t satisfying them anymore. This ‘word of mouth’ and ‘cut the distance’ are the directives of global success.

Most of the businesses grouch about ‘the complexities involved in this whole process’. According to the survey conducted by marketing professionals in a web development company:

  • 32% of the businesses don’t find time to maintain announce, response and engage on social media.
  • 28% are unable to create original content for their brand on social network.
  • 17% never know what to say and later keep wondering how to say.
  • 13% have problems in measuring and interpreting data in terms of Rate of returns
  • 10% are daunted by interacting with customers.

Oh, I feel wise to declare at this time that ‘any similarities with you are strictly coincident’. But if you’re also undergoing same problems, you need not worry anymore and nor you’d hire bench of special marketing professional to plan and execute internet marketingservices. We offer you the ease of focusing on your other core operational chores while we deploy some exceptional marketers for your products.


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