Today, there are thousands of e-commerce stores that despite having excellent design and user interface, are still performing terribly in terms of their ROI. There are some tips which have helped our lot of clients who too suffered from earlier e-halts and jerks!
So, if you are running an e-commerce store or e-shop, you too must be using traditional SEO methods. Though traditional SEO brings in lot of traffic and surely helps in improving general result rankings of your website, but your genuine business objective, i-e, making sales is way far behind than expectations. Thus, targeting visitors who could be potential customers is critical to success of e-commerce.
After you have availed with our
, it’s time to execute following course of actions.
Driving Keywords Recognition
Knowing genuinely rush keywords is a real money spinner for your store. There have been some incredible tools to analyze weighing keywords and if you feel you aren’t good at mathematics, any web design company can help you with that. Nevertheless, by this, you would get the incredible marketing insights such as demographics, redundant referring words, visitors’ life cycle etc.
By analyzing these reports, you would realize which of your phrases attracted your visitors most and which of molded those visitors into customers. In order to increase your sales, you need both types of visitors as they are not only interdependent to each other but are also critical to your search engine results.
Directing Targeted/Quality Visitors
If incoming traffic isn’t coherent and cohesive, you are ultimately going to pay for it by increased bounce rate. So, try to get quality web traffic, from quality links and quality words so that visitors coming in may enjoy being on your site and your hence bounce rate may drop down.
For example, an ecommerce store selling college sports uniforms can simply ignore ‘college sports’ because your objective is to sell sports uniforms for college students and not to inform over college sports merely/only.
Once you’ve learnt differentiating these unnoticeable differences, you will start getting audience that stays on your page and you have better chance to influence their decision making.
Focus on Organic Search Results and learn to sell more and more through them
As told earlier, continuously monitoring your web traffic gives you invaluable insights into your site’s performance. By the end you will come to know which of your terms/phrases/keywords are generating high quality traffic over them.
Start off with few terms and then stretch over other terms gradually, same as a seed starts stretching over skies. Customers would enjoy being thereon your site and feel psychologically compelled towards buying as your e-commerce shop has resulted directly as a result of their search.
Though these techniques are quite simple and can ultimately help you in increasing your conversions, but mind it, your site must cater excellent user experience as well.